Women’s Underwear & Pajama Trends in Dubai & Riyadh | Villa Rochelle

Fashion in the GCC is evolving — and women are redefining comfort and sensuality through their lingerie and sleepwear choices. Across Dubai, Riyadh, Doha, and Kuwait, modern women are blending luxury, confidence, and style in every layer they wear.

At Villa Rochelle, we understand that luxury starts with what you wear closest to your skin. Our 2025 collection brings European craftsmanship and Middle Eastern elegance together — offering designs that celebrate comfort, beauty, and empowerment.

Let’s explore the top underwear and pajama trends setting the tone this year across the GCC.

1. Soft Luxury — Comfort-First Underwear

Modern women in Dubai and Riyadh are prioritizing breathable, lightweight fabrics that feel as good as they look. Micro-modal, bamboo cotton, and silk blends are taking over traditional synthetics.

Villa Rochelle’s “Barely There” collection of seamless panties and soft bras fits perfectly under abayas or formals — giving invisible comfort with graceful style.

Trending:

• Seamless bralettes
• Soft stretch bikinis
• Invisible thongs

2. The Satin & Lace Renaissance

2025 is witnessing the comeback of lace and satin lingerie — blending sensual textures with modern cuts.
From lace-trimmed balconette bras to silk cami sets, women are indulging in lingerie that feels feminine yet empowering.

In Riyadh, soft gold and champagne hues are trending, while Dubai’s fashionistas prefer rosé pink and dusty lavender tones.

3. Pajamas with a Luxe Twist

Sleepwear is no longer just about rest — it’s a style statement. Women across the GCC are choosing luxury pajama sets that combine comfort and couture.

Think silk button-down sets, cotton co-ords, and kimono-style robes that look elegant even during a morning coffee or quick errand.

Villa Rochelle’s pajama line, crafted with satin piping and soft elastic fits, redefines modern luxury loungewear.

4. Subtle Prints & Earthy Tones

The shift from loud colors to minimalist hues continues in 2025.
Pastel palettes like mauve, ivory, and sage green are trending in Dubai boutiques, while Riyadh sees a rise in terracotta and caramel tones for a richer look.

These tones pair effortlessly with soft gold accents, making them ideal for women seeking elegance over extravagance.

5. Sustainable & Conscious Fashion

Eco-conscious fashion is growing across the GCC, with women preferring organic cotton, bamboo silk, and recycled lace.
Villa Rochelle’s EcoLuxe Collection merges sustainability with sophistication — for women who care about both the planet and their comfort.

6. Tailored Fit for Every Body

Inclusive sizing and adaptable fits are redefining luxury lingerie. Adjustable straps, elastic-free waistbands, and soft seams ensure a custom fit that flatters every silhouette.

The trend is clear — lingerie is no longer hidden; it’s a form of self-expression.

Villa Rochelle — Where Luxury Meets Everyday Confidence

From breathable underwear to silky pajama sets, Villa Rochelle empowers women across Dubai, Riyadh, Doha, and Kuwait to embrace their elegance, every day.

With discreet packaging and fast GCC-wide delivery, Villa Rochelle is becoming the go-to destination for luxury lingerie and nightwear in the Middle East.

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